Insights
The Abstrakt Podkast – The CRO
Warren Zenna, Founder of the CRO Collective and Zenna Consulting Group gets into the critical role of CRO. He gets into how to tackle the problem of short CRO Tenure, Biggest CRO Challenges, and support that is available in the CRO Collective. Listen...
How to sell more by thinking like a CRO, with Warren Zenna
What does it take to be a successful Sales Professional? Is it the ability to say the right things at the right time? Is it the ability to prospect and create net-new opps? Or is it the ability to build meaningful relationships?...
3 Critical Questions CEOs need to ask themselves before they hire a Chief Revenue Officer
The role of Chief Revenue Officer has evolved into a core executive function within modern B2B businesses since its emergence over the last 6-8 years. B2B CEOs in the tech sector now consider CROs as core pillars of their leadership structure. CRO is the “hot” new...
The Future of Sales and the Role of the CRO, with Warren Zenna
Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities....
CR-Oh No: Why You’re Wrong About CROs with Warren Zenna
As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly....
3 Red Flags to Look out for in CRO Job Descriptions
The role of Chief Revenue Officer remains a conundrum in today’s B2B world. CROs are inherently disruptive hires that bring a permeating impact on vital business functions. As such, getting this hire wrong is as malignant as getting it right is fortuitous. The core misperception among...
808 Podcast – Warren Zenna
Warren Zenna the Founder / CEO of The CRO Collective tells how a CEO can be ready to hire a Chief Revenue Officer....
Driving B2B Sales Revenue – Everything you always wanted to know about CROS but were afraid to ask
The CRO (Chief Revenue Officer) role is relatively new. It first appeared about 8 years ago according to Warren Zenna, and has yet to be widely understood, consistently deployed, and ultimately maximized in most sales organizations. Is the CRO just a glorified VP of Sales...
As a founder it was a delight to work with the CRO Collective. The investment of my time paid off notably. I was absolutely pleased with the quality of the recommendations and the caliber of the participants. We went ahead and implemented most of the proposals in our company, driving great results so far. It was overall a fantastic experience.
Rodrigo Sarmiento Co-Founder at Descifra