Get CRO Ready
Chief Revenue Officers are mission-critical hires for B2B companies. We help CROs to succeed and help CEOs mitigate the risks that come with appointing one.
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Problem We Solve
Revenue Misalignment is the disease. CROs are the cure.
Revenue Misalignment is the most pervasive barrier to B2B growth.
A properly qualified CRO is uniquely positioned to solve this issue when they are supported to succeed.
CRO Collective helps CROs develop the right competencies and CEOs to build CRO-Ready companies.
A Quick Overview
Misalignment between Sales, Marketing, and Customer success is the most vexing and pervasive issue facing B2B companies.
Our Programs
CEO
Ensure the successful appointment of your CRO.
The CRO-Readiness Program is a one-of-a-kind consulting engagement built for companies who are appointing a Chief Revenue Officer. Our program establishes a foundation of operational maturity that sets the stage for CRO success. Even the most competent CRO will fail in a company that is not properly prepared for one.
1:1
Consulting
6-12 Months
See Program Details
CRO
Your roadmap to success—from Day 1.
Our 15-week group online course is designed to develop and train Chief Revenue Officers and Aspiring CROs. The course covers critical real-world topics, including revenue team alignment, revenue team assessments, leadership strategies and frameworks for revenue alignment and growth.
Course
15-week group online course
See Program Details
Aspiring CRO
Your roadmap to success—from Day 1.
Our 15-week group online course is designed to develop and train Chief Revenue Officers and Aspiring CROs. The course covers critical real-world topics, including revenue team alignment, revenue team assessments, leadership strategies and frameworks for revenue alignment and growth.
Course
15-week group online course
See Program Details
Our Process
Chief Revenue Officers are mission-critical hires for B2B companies.
CEOs must structure their company properly to ensure they succeed.
CROs cannot afford to start without a clearly defined roadmap for success.
CRO Collective helps CROs win and CEOs mitigate the risks that come with hiring one.
Our Partners
Misalignment between Sales, Marketing, and Customer success is the most vexing and pervasive issue facing B2B companies.
Revenue Team misalignment costs B2B businesses billions in lost revenue – and in many cases, is the sole reason that many B2B businesses fail in the first two years.
With the proper training and organizational support, the Chief Revenue Officer is uniquely qualified to solve this issue, permanently.
The Solution
We help you get CRO Ready
Misalignment between Sales, Marketing, and Customer success is the most vexing and pervasive issue facing B2B companies.
Revenue Team misalignment costs B2B businesses billions in lost revenue – and in many cases, is the sole reason that many B2B businesses fail in the first two years.
With the proper training and organizational support, the Chief Revenue Officer is uniquely qualified to solve this issue, permanently.
Outcomes
200%
Companies with RevOps driven by CROs show a 100-200% increase in Digital Marketing ROI
70%
Chief Revenue Officers hired without proper training last an average of 17 months at
No. 1
CRO is the fastest-growing job title in the United States, growing at 15 percent globally.
Client Testimonials
Eric Steele,
CRO at Source Advisors
Creating an aligned revenue engine is no easy task and Warren's curriculum—including regular discussions with industry leading guests—has been instrumental in my development as a CRO. I would highly recommend the CRO Collective to aspiring & current CROs who want to help their firms.
Eric Steele,
CRO at Source Advisors
Samantha Forster
VP Sales & Marketing, Checkfront
I looked forward to the CRO Accelerator Course every Friday, rounding out my week with a session of learning, collaborating and reflecting. I left the course with some great tactical and strategic tools to add to my revenue playbook, which I have already applied in my day-to-day!
Samantha Forster
VP Sales & Marketing, Checkfront
Events
NYC CRO Roundtable Fall Event
Tuesday, October 28th 2025 at 12:30 PM EDT
Chief, 13 E 19th St, New York, NY 10003, USA
San Francisco CRO Roundtable
Wednesday, September 17th 2025 at 1:00 PM PDT
Transamerica Pyramid, 600 Montgomery St, San Francisco, CA 94111, USA
CRO Roundtable Boston
Wednesday, August 20th 2025 at 2:00 PM EDT
501 Boylston St, Boston, MA 02116, USA
NYC CRO Dinner
Thursday, June 26th 2025 at 7:00 PM EDT
Bowery Meat Company, 9 E 1st St, New York, NY 10003, USA
NYC CRO Roundtable
Monday, June 2nd 2025 at 2:30 PM EDT
218 Lafayette St 2nd floor, New York, NY 10012, USA
CRO Roundtable San Francisco
Wednesday, April 30th 2025 at 2:30 PM PDT
Transamerica Pyramid, 600 Montgomery St, San Francisco, CA 94111, USA
Master Council
An Exclusive Peer Forum for Elite Chief Revenue Officers
The CRO Master’s Council is a private, invite-only peer group for sitting CROs at growth-stage and enterprise B2B companies.
Through structured dialogue, in-person roundtables, and expert-led collaboration, members gain clarity, strategy, and the trusted sounding board every CRO needs—but rarely has.
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