For Software CEOs at $50M-$150M

De-risk Your Most Critical Hire

The average cost of CRO failure exceeds $3M. We architect CRO-ready organizations—building the strategic foundation that ensures your Chief Revenue Officer succeeds from day one.

Trusted by Leading Companies

The Critical Insight

CRO failure is an organizational issue

Despite compensation packages exceeding $500K annually, 70% of Chief Revenue Officers fail within 18 months. The issue isn’t the executive—it’s organizational readiness.

Organizations where CROs thrive share common characteristics: clear role definition, aligned revenue functions, robust data infrastructure, and strong CEO-CRO partnership design.

70%

CRO Failure Rate

Chief Revenue Officers hired without proper organizational readiness last an average of 17 months.

$3M

Total Cost of Failure

Including compensation, recruiting fees, opportunity cost, and organizational disruption.

Our Proprietary Methodology

The CRO Readiness Framework™

A systematic, three-pillar approach that ensures organizational readiness for CRO success before, during, and after the hire.

Foundation

Architect the Infrastructure

Build the strategic and operational infrastructure that enables CRO effectiveness before the hire is made.

Revenue Architecture Assessment
Role Definition & Scope
Organizational Design
Systems & Tools Audit

Alignment

Engineer Executive Cohesion

Create the alignment mechanisms that prevent the primary cause of CRO failure— organizational misalignment.

CEO-CRO Partnership Design
Cross-Functional Integration
Board & Stakeholder Management
Cultural Integration

Acceleration

Deploy for Maximum Impact

Accelerate the CRO’s impact through targeted capability building, strategic guidance, and ongoing advisory.

90-Day Onboarding Program
Executive Capability Development
Peer Network Access
Ongoing Strategic Advisory

Client Testimonial

Sarah Chen, CEO, TechVenture Solutions
$85M ARR

"The CRO Collective's framework transformed our approach to revenue leadership. By architecting our organization for CRO readiness before the hire, we eliminated the typical 6-month ramp period and achieved alignment from day one."