Career Benefits

Now more than ever, B2B companies need strategic revenue leaders to succeed.

Businesses are experiencing the most challenging CROs are the crucial ingredient in aligning sales, marketing, and customer success functions within an organization, contributing to overall efficiency and revenue growth. CROs with cross functional competencies and data driven approaches are in high demand.

Outcomes

1.8x

Fortune 100 companies with a CRO or equivalent role experience 1.8 times higher revenue growth compared to those without such a position.

38%

Companies with strong alignment between sales and marketing, often facilitated by a CRO, see up to a 38% increase in sales win rates.

25months

The average tenure of a CRO is just 25 months, with 62% of companies experiencing flat or declining revenue following a CRO change. This underscores the need for thorough preparation and development before assuming the role.

Elevate your career, become a Chief Revenue Officer

CROs are now the most vital B2B executives across industries and verticals. Apply now and start your journey to revenue leadership.

Apply Now

Meet your instructor

Warren Zenna

Founder, CEO

Warren is a sales and marketing veteran and seasoned agency executive. Since 1998 he has held numerous leadership roles at Digital marketing agencies both large and small, including Managing Director, EVP at Havas Media Group, where he built Havas’ mobile advertising business unit, with a focus on digitally integrated marketing communications and innovation – and at Publicis Groupe, in the role of Head of Mobile Strategy, he focused on developing mobile marketing and development strategies for clients in the tech, CPG, health, retail & media industries. Clients included Citi, Bank of America, AstraZeneca, Novartis, Microsoft, L’Oreal, Samsung, and Glaxo.

Our Partners

unionsquareconsulting.svg
CLOHZ.png
Company-logo-1.png
Company-logo-2.png
Company-logo-3.png

Objectives

In the CRO Accelerator Program, revenue leaders like yourself will extend your expertise with the knowledge, tools, and skills that you need to break through into the C-suite toward a Chief Revenue Officer appointment.

What you will learn

Apply systems-thinking and data-driven approaches to developing strategic revenue organizations, optimizing customer lifetime value, building revenue engines (RevOps) capabilities, and establishing alignment between revenue functions.

Learn the critical leadership skills needed to effectively manage complex, high-performing, cross-functional teams and influence senior executives, the board of directors, and investors.

Develop the most comprehensive understanding of the role of Chief Revenue Officer, and have the expertise to excel in a CRO role from Day 1 —and have a plan and methodology to succeed in the position.

See Curriculum

Program Curriculum

Module

01

Intro / Course Overview

Module

02

So, you want to be a CRO? Really?

  • The Role, and what’s expected.
  • Sales Leader vs CRO – what’s the difference?
  • Sales Leader as a stage vs Sales Leader as a destination
  • Why CROs are so critical- and the responsibility that comes with the role
  • What CEOs “say” they are looking for vs what they need / How to tell the difference
  • What do about it

Module

03

Are you Qualified? What makes a “good” CRO?

• The 8 Competencies of a CRO Take the assessment get your score

• Experience

• Skills

• Abilities

• Knowledge

• Leader vs Manager

Module

04

What is the optimal profile for a CRO? What type of CRO do you need to be?

  • The Starter CRO
  • The Growth /Scale CRO
  • The Turnaround CRO
  • The Transitional CRO
  • The Replacement CRO
  • Which one of these is desirable? How to prepare for each

Module

05

Operationalizing the Role—Intro to The CRO Blueprint

  • The Framework
  • Building a Revenue Team / Revenue Team Structure
  • Job Descriptions
  • Remuneration Examples
  • Hierarchy and Team Roles
  • Revenue Operations
  • Revenue Alignment and the Customer-Centric Model
  • Operationalizing the Revenue Team

Module

06

Develop the Right Strategy

  • Organizational / Functional Flywheel
  • Customer Centricity – building the right culture
  • How to determine the right framework for the company
  • Pod Model / Assembly Line / etc.?
  • SDR layer /
  • Getting the right Marketing Mix
  • Customer Lifetime Value / Customer Success

Module

07

Incubator Case Studies

  • Incubator Company Intros / presentations
  • State their current stage and challenges/needs/business goals
  • Customer ID
  • Pricing model
  • Sector

Module

08

Tailoring the Blueprint for a Real Company Startups

Module

09

Prepare Recommendations for Presentation

Module

10

Rehearse Presentations—Prep for Delivery

Module

11

Company Presentations

Module

12

Graduation

Testimonial

I left the course with some great tactical and strategic tools to add to my revenue playbook, which I have already applied in my day-to-day!

Samantha Forster, VP Sales & Marketing, Checkfront

Frequently Asked Questions

01 Application Fee

Pay the (non-refundable application fee and fill out the application form

02 Interview

Schedule a call for an interview with our Admissions team

03 Results

Our Admissions Committee will inform you of their final decision

A lot — especially how to lead like a real CRO from day one. You’ll learn how to:

  • Build and align sales, marketing, and customer success teams
  • Use data to shape smarter revenue strategies
  • Create a solid RevOps structure that scales
  • Lead high-performing teams and communicate with boards and investors
  • Confidently step into the CRO role and hit the ground running

By the end, you’ll not only understand what it takes to be a CRO — you’ll have the plan, tools, and confidence to actually do it.

It’s made for senior revenue leaders — especially:

  • VPs of Sales
  • Heads of Marketing
  • Anyone in a revenue-driving role looking to move into the C-suite

If you’re aiming to become a CRO (or just want to lead at a higher level), this program is built for you.

We get it — you're busy.

That’s why this course is fully live online and runs over 15 weeks, so you can learn without stepping away from your day-to-day role. The sessions are interactive, practical, and built to work with your schedule — plus, you’ll get access to expert guest speakers and post-course advisory support too.

The full program is $6,800.

That includes 15 weeks of expert-led training, real-world case studies, certification, access to a powerful network, and the tools to step confidently into a CRO role.

Think of it as an investment in your future in the C-suite.