Blog
Insights for Modern Revenue Leaders
Fresh Ideas, Strategic depth, Built for CROs.
The CRO Collective Blog is where B2B revenue leaders come to think clearly.
Cut Through the Noise
Whether you’re a Aspiring CRO, a current revenue executive, or a CEO considering GTM complexity, our content helps you cut through noise with insights that drive action.
Our Audience
Who We Serve
Aspiring
CROs
Aspiring CROs
Building the skills need to reach for the CRO role
Current Revenue executives
Looking to succeed an evolve in a leadership position
CEOs & Founders
Navigating CRO leadership and revenue growth questions
Explore Topics Like
- Revenue Operations / RevOps
- CRO Readiness
- Revenue Leadership
- Chief Revenue Officer role remit
- What Chief Revenue Officers Actually Do
- GTM
- Revenue Alignment
- CRO Placement / Open Roles
- CRO Competencies
- Sales
- Marketing
- Customer Success
- Board Management
- Private Equity
- Revenue Insights
- Revenue Technology
- AI
Latest Insights
Stay tuned for fresh insights specifically curated for CRO readiness
Revenue Insights That Matter
We live what Chief Revenue Officers as industry need-based and we spend our client needs.
Be a CRO Collective Contributor
Share your experience with the revenue leadership community
What we’re Looking For
- Practical business insights
- Real world CRO experience
- Revenue operations strategy
- Leadership learnings
Contributor Benefits
- Build your thought leadership
- Reach revenue executives globally
- Join our community
- Advance your expertise
Top Questions
The CRO Collective is the first executive development and advisory firm built exclusively for Chief Revenue Officers.
We work with in-seat CROs, aspiring CROs, senior GTM executives, CEOs and founders, private equity leaders, and vendors selling into the revenue leadership ecosystem.
Our offerings include: the CRO Accelerator, the CRO Masters Council, CRO Readiness Assessments, executive workshops, peer roundtables, contributor programs, and sponsorship partnerships.
Primarily B2B companies between approximately $40M and $200M in annual revenue, depending on the engagement.
Yes, most programs are virtual and we serve leaders worldwide.
For individuals, we offer primarily executive education programs. These programs are for both aspiring CROs and chief revenue officers.
Aspiring CROs are defined as revenue leaders with over 10+ years of professional experience - typically sales leaders, marketing leaders and revenue ops leaders who manage teams and have responsibility of running a revenue function, and are in a position to pursue a chief revenue officer role in their next career move. The CROs we serve typically are earlier in their CRO journey and looking for advanced educational development in pursuit of success in the role.
About The CRO Collective
We prepare companies to support a CRO effectively and we develop CROs to lead the entire revenue engine with excellence.
Because CROs often fail not due to skill gaps, but due to organizational misalignment, unclear mandates, and insufficient structural readiness.
We address both sides of the problem:
- company readiness and infrastructure, and
- executive capability, leadership, and performance.
Who We Work With
- In-seat CROs
- Aspiring CROs
- Senior revenue and GTM leaders
- CEOs, founders, and boards
- Private equity operators
- Technology vendors serving CROs
- Our programs are best suited for companies which are approximately $40M and $200M in annual revenue
- We also support scaling companies hiring their first CRO
No. We also offer programs in the UK, Australia, and Western Europe.
While our programs have traction with B2B SaaS and B2B technology sectors, the CRO Collective core principles are universally applicable to any B2B company. And in fact, we now enjoy over 50% of our clients come from the services sector, including construction, real estate, business services, logistics, etc
Programs And Services
CRO Readiness Program (Strategic Advisory)
A comprehensive diagnostic and consulting engagement designed to determine if a company is structurally prepared for a CRO and then implement the organizational, operational, structural and cultural changes needed to be ready for a CRO to succeed.
The CRO Readiness Program is designed specifically for companies between 40 and 200 million in revenues who are looking for their first chief revenue officer. Our clients are the CEOs, founders, boards, private equity firms, and new CROs.
- CRO Readiness Assessment
- Revenue engine maturity analysis
- CRO mandate and success plan
- Executive alignment recommendations and implementation engagement.
CERA readiness programs are typically three to six month projects at the outset, with ongoing coaching and advisory post implementation.
CRO Accelerator (15-Week Cohort)
Aspiring CROs and newly appointed CROs.
Format:
Live weekly instruction, strategic frameworks, practical exercises, case discussions, and guest CRO speakers.
CRO Masters Council (Private Peer Council)
In-seat CROs leading companies at $20M+ in annual revenue Looking to benefit from the insights, guidance, and collective wisdom of a group of other successful chief revenue officers.
Format:
Private monthly sessions and periodic in-person roundtables.
Pricing and Costs
Our CRO readiness program is a bespoke engagement. Costs are fixed project fees that are priced in accordance with the complexity of the organization. Our initial revenue insights assessments are $50,000, after which we are able to formulate a recommendation proposal that will include all the implementation for the Subaru Readiness Foundation with project costs.
The zero accelerator course is $6,800.
Master's Counsel Program is $300 per month with a 12-month commitment.
For our sponsorship programs, we have a sponsorship rate sheet, which you can request online.
Yes, the Sierra Collective does offer a full course certification and credential that you can use towards educational development and executive training.
