Leadership
Warren Zenna
Founder, CEO
Warren Zenna is a Strategic Sales and Marketing Executive with over 25 years of experience in digital marketing, integrated media, brand marketing, and emerging technology. He is the Founder/CEO of The CRO Collective, a B2B consultancy focused on the Chief Revenue Officer’s role in addressing revenue operation misalignment.
The CRO Collective collaborates with CEOs and CROs to re-engineer revenue strategies and operations, offering consulting services, one-on-one advisory, and courses for Chief Revenue Officers. Additionally, Warren founded Zenna Consulting Group (ZCG) in 2012, which specializes in organic growth marketing and go-to-market strategies for B2B and B2C companies, serving over 50 brands and tech companies. ZCG has a proven track record in client acquisition, audience growth, and strategic partnerships, with clients like DailyPay and Equinox. A seasoned agency executive, Warren has held leadership roles at various digital marketing agencies, including Managing Director at Havas Media Group and Head of Mobile Strategy at Publicis Groupe, working with clients such as Citi and Microsoft. He holds a BFA from Syracuse University/Newhouse School and is a regular public speaker and contributing writer for several industry publications.
Janelle Pierini
Co-Facilitator / GTM Strategy
Janelle Pierini
Co-Facilitator / GTM Strategy
Janelle Pierini is a seasoned GTM and revenue operations leader with 15+ years in Advertising and SaaS. Currently Senior Manager, Mid-Market Sales at Demandbase, she specializes in team alignment, scalable sales processes, and revenue operations. She’s known for exceeding quotas and earning multiple Presidents Club honors in 2024. A dynamic motivator and strategist, she also contributes thought leadership in GTM.
Janelle Pierini
Lead Business Analyst
Alice Chandrasakaran
Lead Business Analyst
Alice G. S. Chandrasakaran serves as Chief Strategy Officer and Principal Strategist at M2 Growth Consulting, a partner of The CRO Collective. She has driven revenue transformations across industries, generating over $75 million in incremental revenue and eliminating operational inefficiencies through strategic alignment and execution.
Lawrence Antiporda
RevOps
Lawrence Antiporda
RevOps
Lawrence Antiporda (often “Larry”) is a sales coach and consultant, founder of Top Dawg Digital. Based in New York City, he builds high-ticket sales teams and delivers RevOps and go-to-market expertise. His background includes closing $5.4 M+ in high-ticket deals and managing multiple successful sales teams.
Ray Rike
Guest Speaker (SaaS Benchmarks)
Ray Rike
Guest Speaker (SaaS Benchmarks)
Ray Rike is the Founder and CEO of Benchmarkit, a firm specializing in B2B SaaS performance benchmarks and metrics-informed decision-making. With over 30 years of experience in subscription-software companies—including multiple successful exits—he advises SaaS leaders on revenue performance through data-driven insights.
Ryan Staley
Guest Speaker (AI Revenue Expert)
Ryan Staley
Guest Speaker (AI Revenue Expert)
Ryan Staley is the CEO and Founder of Whale Boss, a consultancy that helps companies implement AI-driven sales systems to rapidly scale revenue—achieving $0 to $30M ARR with just four salespeople. A recognized AI revenue expert, he’s credited with generating over $150M in sales and mentoring 800+ revenue leaders.
Sandy Yu
Guest Speaker (Customer Success)
Sandy Yu
Guest Speaker (Customer Success)
Sandy Yu is Founder and Chief Commercial Officer of Revenue CCO, where she helps software companies boost revenue through customer retention, product adoption, and commercial optimization. She brings over 20 years of leadership experience working at Oracle, Cisco, and PwC, specializing in Customer Success for SaaS.
