Guest Appearances

Podcast Interviews

Warren Zenna, Founder of the CRO Collective and Zenna Consulting Group gets into the critical role of CRO. He gets into how to tackle the problem of short CRO Tenure, Biggest CRO Challenges, and support that is available in the CRO Collective. Listen to the Podkast to learn more!...

As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly....

Warren Zenna sheds light on exactly how an SDR can get a hold of a C-Level executive. He illuminates how to run discovery calls and close deals. He sagely explains how Marketing and Sales can coalesce to create internal synergy....